Use it, don't trust it

Dutch companies are among Europe's heaviest AI users. Dutch adults use it least of 47 countries.

Every dot is a country from the KPMG / University of Melbourne study (n = 48,340). Right means more people use AI regularly. Up means more people are willing to trust it. The Netherlands sits bottom-left: lowest regular use of all 47 countries (43%, global 66%), and 33 percent willing to trust it (global 46%). On trust, Finland, Japan, the Czech Republic and Germany score lower.

43% of Dutch adults use AI regularly. The lowest of all 47 countries; global average 66%.

33%Dutch adults willing to trust AI. Global average 46%.

33.2%Dutch enterprises (10+ staff) using AI. EU average 20%. Sixth of 27.

72%Dutch micro-enterprises that considered AI but did not adopt it and give the reason "no experience".

Figure 1

Regular use against willingness to trust

Percent of adults. KPMG / University of Melbourne, fieldwork November 2024 to January 2025. Hover a dot for the country. Asterisk: trust for Sweden, Switzerland and Türkiye is read from a chart; acceptance for those three is missing.

Highlight Advanced economy Emerging economy Netherlands

Figure 2

Enterprises using AI, Europe 2025

Percent of enterprises with 10 or more employees using at least one AI technology. Eurostat, dataset isoc_eb_ai. The Netherlands figure has a break in series in 2025.

Sources

Gillespie, Lockey, Ward, Macdade, Hassed (2025). Trust, attitudes and use of artificial intelligence: A global study 2025. University of Melbourne and KPMG. Regular use (every month or every few months) from Figure 2, page 20: "the lowest usage reported in the Netherlands (43%) and the highest in Singapore (73%)". The KPMG Netherlands country report cites 58% on a different use measure; trust and acceptance from the Country Insights Report and the per-country KPMG snapshots. KPMG Netherlands country report: 33% willing to trust, 46% accept, 36% intentionally use AI at work. Eurostat (2025). Use of artificial intelligence in enterprises, data extracted December 2025. CBS (2026). Gebruik van AI-technologie door Nederlandse microbedrijven, hoofdstuk 6: 71.6% name lack of experience. MSI-ACI AI Barometer, 4th edition, fieldwork February 2026 (via Nederland Digitaal): negative attitude toward AI 31%, up from 25% in October 2025.